Stop misunderstanding Pop Mart!

In a recent, incidental study, three good companies were found, the first of which was Pop Mart. So, in the last 10 days or so, I’ve been working on it on a multidimensional basis, on and off the line. These include, but are not limited to, viewing the currents of the store, asking about the original intentions of friends or strangers, looking online at the company’s development plans, in-depth interviews with the founders, and collecting the views and opinions of various prominent bloggers on the company Pop Mart.

I’m surprised that there’s still a very large part of the network with a big misunderstanding of the company Pop Mart, and even some well-known KOL, bloggers are continuing to spread their more biased views to more people…

I can’t read it anymore, so I’m thinking of writing a little bit of a little bit of a little bit of a misunderstanding tonight:

Pop Mart is a short-term toy company supported by the “blind box drawer/ gambling psychology”.

It’s as if Apple was a “phone salesman” and Nintendo was a “player” game salesman. The blind box is only a mechanism for Pop Mart to cash, not a final asset. The real value is whether it can constantly find, zoom in and commercialize IPs.

Illustrative: The blind box is a utensils, the IP is a dish. The utensils can be changed at any time, but the core issue is whether the food is good or not.

2. When the heat of LABUBU recedes, Pop Mart ’ s performance will face a cliff drop.

Not necessarily, it depends on whether the other IPs can be picked up after Labubu’s detour. According to the current situation, it seems that Molly, Skullpanda, Crybaby and other new IPs are doing a remarkable job!

By analogy, it is not terrible that a team of star stars retires from service, and it is terrible that its youth training system does not produce a second person. That’s what Pop Mart is, and what he needs to prove right now is that it’s an IP-based youth training system.

3. The Internet would create more interesting things, so Pop Mart would sooner or later be eliminated.

The Internet does create something more fresh than a blind box, but it doesn’t mean that the IP will be eliminated. The question is whether the IP can be migrated to a new medium.

An analogy: Pokémon went from handheld to animation, cards, hand games, movies. Mario went from a red and white machine to a movie and a park. The real strong IP is: the carrier has changed, the character is still alive.

Remember the violent bear? His day is the future of Pop Mart.

These are two completely different things.

By its very nature, the violent bear is a “financially manufactured art based on extreme scarcity” and is highly dependent on a secondary-market premium. When the fire stops, it crashes. And Pop Mart is essentially an IP launch platform that can launch a lot of different IPs, thus providing modern people with emotions and accompaniment.

As long as people still need low-cost healing, comfort and social labelling, its bottom-up needs remain. In other words, Pop Mart is not a bubble, but a new type of consumer infrastructure.

All right, that’s it. Let’s keep an eye on the 20s.